Real Estate Journal

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A Change of Strategic Selling

August 12th, 2009 · No Comments

In order to survive, one must adapt. This is one thing the insurance agents of today have learned. What they used to keep near their chests are now out in the open for everyone to see. They have now freely posted previously withheld information in the Internet. This information provides the brokers with just enough information to give buyers a one-site stop for all their real estate needs.

“It’s a natural evolution of competition and what consumers want,” said C. Robert Hale III, chief executive of the Houston Association of Realtors, which operates the area’s M.L.S. “The consumer wants to see everything.”

Will this change the current way agents and brokers sell? We’ll know in a few months.

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